Our rough-coated collie pup should be arriving within mere weeks now! We just visited/played with the five week old pups, right as the breeders were actively determining the "frontrunners" for show and agility.
I've searched the internet and found some pretty specific information (use a combination of a "rake" and a "pin brush"), but wanted to cross reference that with the wealth of knowledge here.
My plan is to do 10-15 minute touch up brushings during the week (ah, quiet time for Mom), with a much longer and serious brushing over the weekend.
My breeder says they only do the weekend heavy grooming on even their best show/agility dog, and that the proper collie coat is actually easy to take care of. That dog not only looks (and is) AWESOME but is the grandsire of our pup!
However, I did read the suggestion online that ours might be less easy to care for because we are going to spay/neuter as we are a "companion pet" home.